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Seminar - Polling and Public Opinion Research
Professional Development Courses
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Professional Development Courses

Seminar - Polling and Public Opinion Research

A 4-hour seminar with keynote presentations and panel discussions in a Zoom-style environment.

About: The polling industry comes under attack for errors of estimation (e.g., “wrong predictions”) in major global events like elections, but even nationally and in the provinces. A cross-section of Canadian and global pollsters and research leaders will dissect the public’s perceptions of polling in times of accelerated technological, demographic, socioeconomic, psychological and political change in a major pandemic.

Questions they will cover in their presentations and discussions:

  • How important is the accuracy of predictions in polls?
  • Have trust, data quality, and polling accuracy declined in recent years and by how much?
  • What is the power and place of predictions in research and analytics?
  • How are pollsters dealing with biases and errors of estimation?
  • What do today’s perceptions of polling mean for disruption, innovation, and reinvention in the marketing research and public opinion research profession?


Click for Downloadable Programme Booklet


Exam Information Overview
Professional Development Courses
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Professional Development Courses

Exam Information Overview

Important information for all exam takers. 

Thank you for the collaboration, cooperation and wishing you every success!


FOUNDATIONS OF MARKETING RESEARCH FALL 2020
Professional Development Courses
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Professional Development Courses

FOUNDATIONS OF MARKETING RESEARCH FALL 2020

This course helps professionals gain a solid understanding of the concepts in marketing research as it pertains to every facet of industry and covers the fundamentals in conducting successful research projects. 

This course is an essential handbook to help you prepare for success in the CMRE. Take advantage of the resources and interactive features to gain a complete understanding of this field and be at the top of your class!  

MARKETING RESEARCH ETHICS AND STANDARDS SUMMARY FALL 2020
Professional Development Courses
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Professional Development Courses

MARKETING RESEARCH ETHICS AND STANDARDS SUMMARY FALL 2020

This course equips marketing research professionals with the standards and ethics knowledge they need to demonstrate to show compliance to a strong code of ethics in their profession. 

This required course module for candidates of all pathways to obtaining the CMRP, constitutes the ethics and standards knowledge competency requirements expected of professionals. A strong knowledge of ethics  will showcase your high standing as you prepare to succeed in the marketing research profession.